Go from feeling overwhelmed and stuck
to confidently knowing exactly what to post and when to do it!


Create a Content Strategy that works for you and your biz!

Make this the summer you market your biz better!

To the heart-centered service-based small biz owner who frantically posts and markets your biz at the last minute and with the last bit of energy you have, but who really wants their social media to speak deeply to their dream client and get them the help they need…

You may be feeling like…


I’m overwhelmed at the thought of social media


I want to STAND OUT from everyone like me?


Content creation is just hard


I don’t have the words to say


I'm afraid I will annoy my followers


What if I post and no one engages?

It’s so frustrating!

You’ve tried the plug-and-play templates, followed along with what someone said worked for them, and even tried posting when the inspiration has hit, but nothing’s working. Your audience isn’t growing or engaging or hiring you. You haven’t found anything that would make

Simple & Strategic

Content Creation



You wake up every morning without worrying about your content...


You’re confident that your dream audience is hearing your message...


When you announce a new service, your audience is READY to buy...


Your schedule is BOOKED with dream clients you LOVE working with…


You can relax, serve your people, and make the impact you are meant to make...

…And do it all in a way that feels most aligned to you!

No more sitting on the sidelines waiting for clients to come to you (which hasn’t worked anyhow), your message will be heard – and felt – by your dream clients. 

How can you make this happen?

With a Content Strategy!

Show up intentionally, with the right content, delivered in the right way, at the right time, connecting deeply with the right people


I know you didn’t start your business because you LOVE marketing. You started your business because you LOVE helping people.

And now you find yourself posting a last minute “oops I forgot to post anything today” random post…

Or struggling to post something different than everyone else is posting…

Or you’ve just been posting what you offer and nothing personal and no one actually knows you (even though you KNOW people hire people they know, like, and trust)…

Or you’re trying to make your content sound like you and not like the industry leader that you follow but you’re just not sure how to make that happen…

Or you get so excited about inspiring your audience, sharing other people”s quotes, they don’t even remember that you have a biz…


It’s not your fault!

Way too many marketing gurus give bad advice. And it can feel scary to put yourself out there online. But when you have a posting process (aka a CONTENT STRATEGY), designed for you, by you, it makes all the difference in the world.

Hi there!

I’m Deb, your biggest cheerleader and Summer Content Camp Counselor, and one thing I am obsessed with (other than my first cup of coffee) is helping you market your biz better.

I bring my twenty years of marketing and sales experience to every.single.conversation I have with clients. My creative brain actually THINKS in social media content ideas – remember VH1’s pop-up videos?!

Over the past 10 years, I’ve helped hundreds of service-based business owners, just like you, market their biz better — simply, strategically, and intentionally. In the process I’ve created a proven content strategy that will work for every business, in every industry, no matter what social media platform you use.

I know exactly what you need to do to deeply connect with your dream audience. And I’ve broken it down into a SUMMER CONTENT CAMP! If you love camp, this is for you!!

 Transform your Marketing


6 LIVE Sessions

The tools and the support to create a content strategy

for your service-based business.

You’ll never be stuck creating content again, guaranteed.

Here’s what you can expect when you join


CLARITY of what sets you apart from everyone like you


Create a content strategy full of the kind of content your dream client is craving


How to efficiently create your best content, designed to avoid burnout

“Deb makes marketing on social media effortless by guiding you to curate content right there in the workshop. Content that is aligned with you and reaching your dream client.”

Liz McHutcheon
Mindset & Running Coach

The Details of Summer Content Camp:


Summer Content Camp: 3 sessions in JULY: 6th, 13th & 26th + 3 sessions in August: 2nd, 10th & 23rd.


6, 1-hour LIVE SESSIONS,  12pm ET, on zoom 


All sessions will be recorded REPLAYS available within 24 hours


Investment $499 or 2-pay $250

Plus you get:


Ideas to get YOU inspired to create content: My very best tips for getting in the zone…what you need to do before sitting down to create your best content


The confidence to finally start sharing your message online


A clear understanding of the 4 content pillars and how to lean on them FOREVER!


The 4 phases to SIMPLIFY your content planning process


A behind-the-scenes look at my content planning process including what apps and tools I use.

What Content Workshop Participants Are Saying…

“The Content Workshop series was amazing! Such great energy from Deb and everyone who attended. I took pages and pages of notes and I have over 100 specific content ideas for my business for social media posts, emails, and blog posts!! That’s over 3 months of content…even if I post every single day! And I know I can go back through my notes and pull together another 100 posts easily and quickly. This is exactly what Deb promised — the last content workshop I’ll ever need.”

Sharon R Page
Conversion Copywriter

“Deb, this content workshop is SO GOOD! You’ve broken things down in a simplistic way and guide us on a step by step journey to bring out the creative ideas that are already inside of us! PLUS the container you created for the group to share ideas with each other – AMAZING!”

Kathryn Shibelski
Second-Chance Hiring Advocate

“Deb’s content Workshop was nothing less than amazing! I have over four pages of ideas for content to share with my dream clients. Each Workshop allowed me to ask questions, share ideas, and be inspired while meeting other like-minded entrepreneurs! I love how the workshop wasn’t jammed into three days but spread out over several weeks so that I could really put my ideas into action! Having a simple, turnkey portal to access all of the additional bonuses and handouts made the experience “easy”, which for this busy biz owner is super important. Deb’s Energy, love for what she does, and creative thinking make you want to come back for more week after week! Do yourself a favor… join the workshop!”

Sarah Surritt
Get Pawsitive Dog Training

When is Summer Content Camp?

6 LIVE Sessions

What’s the value of having a content strategy?


When you’re ready for this, you’re ready.

You can join SUMMER CONTENT CAMP for $499.
Or make Two Payments of $250.


Who is this workshop for?

Service-based biz owners, creating their own social media content, who want to stand out from everyone else “like you” with the content their Dream Client is craving. And do it simply, strategically and intentionally.

Who is this workshop NOT for?

Service Providers who don’t care about standing out from the crowd

What if I outsource my content creation?

Yay you! At the end of SUMMER CONTENT CAMP you will have a catalog of creative content ideas you can use in planning meetings with your VA or team member.

What if I can't make all 6 sessions?

Replays will be available within 24 hours (usually less) you can view at your convenience.

If I don't like what you're serving up, can I get a refund?

All purchases are final.

How long will I have access to the materials?

Forever, and ever, and ever and everrrrrrrrrrr – King George, Hamilton

Ready to make your marketing a priority?